Lumanu set out to make it easy, collaborative, and fun for creators to do business. Our creative team at Born & Bred helped them establish that vision with brand strategy, visual identity, and verbal identity. These foundations were grounded in the idea that when creators do what lights them up, the world becomes a better place.

We created a brand identity and web design for Lumanu that showcased how the brand’s business tools give creators the freedom to do more of what lights them up.

Featuring a collage aesthetic that incorporated elements of surrealism, we developed distinctive worlds for creators—from graphic designers and influencers to podcasters and gamers—to inhabit. This concept emphasized both how Lumanu understands creators and how creators are shaping the future.

My primary role was in developing the initial identity and web design concepts alongside team members.

See the full case study Born & Bred.